On June 1972, the strength coach Bill Starr exposed the deception in a published material entitled “Isometric Farce”. However, the fact that Bill March and Louis Riecke were on steroids hurtthe credibility of the advertised training method. Hoffman used theirreputation to launch a line of products to the unaware. The weightlifters Bill March (York, Pennsylvania)and Louis Riecke (New Orleans)played the role of promoters.
In an article entitled “The Most Important Article I Ever Wrote”,Bob Hoffman presented isometrics as the best way to trainand the ticket of American weightlifters back to the first place. One of those “explanations” was isometric training.
Sinceselling steroidswas impractical and illegal,Hoffman’s teaminvested a lot in thedevelopment of other explanations for the muscular and strength boom. The magazine containeda lot of useful information thanks to knowledgeable writers such as Bill Starr,but it also provided anopportunity to put poison in the food of the unaware. In the 1930s, Hoffman launched Strength & Health magazine– a media thatallowed him to reach many potential clients. How did it happen? One word – propaganda. By 1946, millions of dollars were filling his bank account. Hoffman sold over 300,000 weight sets as well as a ton of training programs. Grimek worked for the entrepreneur and sports promoter Robert Collins “Bob” Hoffmanwho had a great love for business.He made a great profit from selling barbells to the muscle hungry crowd. His personage was very important to the future of the muscle world because he was one of the lifters on which Dr. America (the new name of the contest) twice in a row. The popular bodybuilder/weightlifter John Grimek quickly became a muscle celebrity afterwinning Mr. In the beginning, this was the most prestigious contest ever. The competitors were required to do well in both events to win. There were also points awarded for weightlifting performance. At the time, bodybuilders were not judged only by their physiques. The governing body was the Amateur Athletic Union (AAU). The first modern bodybuilding competition entered the register in 1939 under the name “America’s Best Built Man”. People went there to admire high-level muscle and strength performance. The infection spread and resulted in the construction of the popular Muscle Beach in Santa Monica. Checking your biceps in the mirror became a common behavior. Of course, the goalwas to create drama and the illusion that people in a similar position can get out of the trap by subscribing to the ideology provided by the muscle media.ĭuringthe 1930s, bodybuilding greweven more. According to the official version, Atlas used to be a “weakling” bullied by the big boys.As a result, he started lifting weights and became a superman. He also created a nice PR story thattouched the hearts of many skinny boys across the world. Rumor has it that Angelo Siciliano changed his name to Charles Atlas legally because “it sounds more American”.
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